HBEX2 - Communications Support for the Outreach and Education Campaign Plan and Assisters Program  

The California Health Benefit Exchange, Department of Health Care Services (DHCS), and the Managed Risk Medical Insurance Board (MRMIB) have been working closely together to collaborate on the planning and implementation of the Affordable Care Act and the important changes that it will bring. This collaboration includes developing a marketing and outreach plan to inform Californians about the full range of affordable health coverage that will be available to millions as of January 2014 and support their enrollment into health care programs. 

The link below is to a formal solicitation to secure an experienced consultant firm to assist us in the development of outreach, marketing and education campaigns to promote health insurance programs that will be available in 2014, which are administered by the Exchange, DHCS and MRMIB.  This includes the design of a comprehensive campaign and the Assisters Program which shall target California’s diverse population.

This procurement is part of the Exchange’s Level I Grant implementation activities. The Exchange must complete these activities to become a federally qualified and fully operational exchange.  Firms that are interested in sharing their qualifications and ideas through our Solicitation and Model Contract can find the pertinent information in the link below.

Notification of Intent to Award to Ogilvy Public Relations Worldwide of Sacramento, California for HBEX2 (Communications Support for the Outreach and Educations Campaign Plan and Assisters Program

HBEX2 - Communications Support for the Outreach and Education Campaign Plan and Assisters Program 

Final Posting - Questions and Responses for HBEX2, Communications Support for Outreach and Education Campaign and Assisters Program, as of January 25, 2012 

Microsoft Word Version Excerpts of Model Contract and Attachments for HBEX2  

The contact persons for this solicitation are Thien Lam (916-263-4272) and Dennis Gilliam (916-263-0743).  Both can be reached via e-mail at HBEXSolicitation@hbex.ca.gov. When submitting inquiries, please reference this solicitation number (i.e. HBEX2).  The last day to submit vendor inquiries is January 23, 2012, by 5:00 p.m. PST.  Reponses to questions will be posted on the Exchange’s Website: http://hbex.coveredca.com, under the Solicitations Tab.