RFI 2016-06 Covered California Consumer - Marketplace Research

Covered California is seeking advice in developing and implementing a comprehensive, quantitative and qualitative research plan. The goals of the research are to:

  • Understand California health insurance consumers (behaviors, barriers & motivators)
  • Evaluate current and potential outreach efforts
  • Identify potential risks and opportunities impacting the growth of Covered California membership

To support these goals, an assessment on the complexity, trackability and potential total cost to execute the proposed solution for a multi‐year period is being requested. Finally, Covered California is interested in suggestions on how to best collaborate with external partners to maximize its research capabilities.