Certified Insurance Agents

Marketing & Branding — Frequently Asked Questions

Can I Market Myself as a Certified Insurance Agent to My Clients?

Yes, if you are a Certified Insurance Agent, you are encouraged to promote Covered California by co-branding your marketing materials with the Covered California or Certified Insurance Agent logo.

You can also reproduce and distribute marketing collateral made available on our website. Check out http://hbex.coveredca.com/toolkit/collateral.html for a sample of print ready material.

Where Do I Find the Logos?

The Covered California and Certified Insurance Agent logos are available to download and can be found on our website: http://hbex.coveredca.com/toolkit/logos.html

The Certified Insurance Agent logo was developed to let consumers know that you have met the requirements established for certification by Covered California. This logo can only be used by Certified Insurance Agents that have a signed Agent Agreement with Covered California.

How Do I Use These Logos on My Marketing Materials?

Covered California’s trademark and logos must be used appropriately when advertising in the marketplace. Before developing any consumer-facing materials, it is important that you follow both the Brand Style Guide for Certified Insurance Agents and Exhibit E of the Agent Agreement.

This information can be found under “Tool Kit” on the Certified Insurance Agents webpage at http://hbex.coveredca.com/agents.

Do I Need Approval from Covered California?

Provided that you adhere to the Brand Style Guide for Certified Insurance Agents and the Agent Agreement, the following marketing materials may be co-branded and do not require pre-approval by Covered California:

• Business Cards
• Website*
• Letterhead
• E-mail Announcements*
• Newsletters*
• Brochures*
• Leaflets*
• Postcards*
• Proposals*
• Search Engine Listings
• Phone Book Advertising
• Health Education Materials*
• Table Cloths
• Pop-Up Tents
• Banners

*Required disclaimers apply. Please refer to Exhibit E in the Covered California Agent Agreement

Approval for any marketing materials not listed above or for media related advertising, such as radio or TV advertisements, should be e-mailed to agents@covered.ca.gov with a request for approval. Please allow up to 10 business days for a response.

What Can I Put on My Website?

Certified Insurance Agents can add either the Covered California or Certified Insurance Agent logo to their website. You can also link to Covered California’s website by adding a Covered California button that makes it easier to connect with us.

For instructions and the HTML code, visit http://www.coveredca.com/resources/link-to-us/.

It’s important to note that you cannot use “Covered CA,” “Covered California,” or “California Health Benefit Exchange” as any part of your domain name. Additionally, if you use the logos on your website, you must also include the following disclaimer on your homepage, as well as any “Who We Are” or “About Us” pages:

This website is owned and maintained by [Agent Name], which is solely responsible for its content. This site is not maintained by or affiliated with Covered California, and Covered California bears no responsibility for its content. The e-mail addresses and telephone number that appears throughout this site belong to [Agent Name] and cannot be used to contact Covered California.

For more information

Please send any questions regarding marketing or branding to agents@covered.ca.gov or contact our Agent Service Center at (877) 453-9198.

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